Next&Co wins SEO retainer for Australian ecommerce provider New Aim

Unbiased digital agency Upcoming&Co has been picked to manage the Search engine optimization strategy for ecommerce business Up coming Aim’s on the internet household furniture manufacturer Artiss and B2B marketplace Dropshipzone.

The announcement:

Unbiased electronic agency Subsequent&Co has been appointed to direct the Web optimization technique for two arms of foremost Australian ecommerce business New Purpose, as the enterprise proceeds its immediate enlargement into the Asia-Pacific current market.

Upcoming&Co will function on Seo for New Aim’s online furnishings model Artiss and its B2B marketplace Dropshipzone, subsequent a competitive pitch method facilitated by marketing consultancy Hustle.


New Purpose is Australia’s greatest and swiftest-growing non-public ecommerce business. The business takes advantage of proprietary technologies to increase procurement, provide chain administration, multichannel integration, and item and price tag decisioning. Considering the fact that 2005, New Intention has partnered with some of Australia’s most beloved makes, such as Bunnings, Myer, Woolworths, MyDeal, and Catch, offering goods to far more than 50% of homes nationwide.

Headquartered in Melbourne, New Purpose has 100,000sqm of warehouse house across 9 area facilities, shipping and delivery far more than four million solutions in FY21 by yourself. In 2022, New Purpose was recognised by the Financial Instances as just one of the fastest-growing companies in the Asia- Pacific for the 3rd consecutive yr and was beforehand ranked among Australia’s prime 500 non-public providers by the Australian Money Overview. In 2019, co-founder Fung Lam was named Australian Youthful Entrepreneur of the 12 months.

Artiss is one of New Aim’s residence décor brand names, marketing on-pattern, modern day furnishings to a onestop on the internet shop, offering a selection of products and solutions throughout dwelling, dining, bedroom, household office environment, storage and extra.

New Aim’s B2B marketplace Dropshipzone is intended to help SMEs to start out and scale their ecommerce supplying. Established in 2012, the system has progressed into a B2B market enabling Aussie vendors to dropship from local suppliers. Shops on Dropshipzone can scale without the need of investing in warehousing or logistics, and with no the problem of running inventory, packaging, or shipping and delivery. Suppliers on
Dropshipzone get prompt accessibility to a community of hundreds of stores to promote their merchandise array.

New Intention Head of Brand name, John Barkle, reported: “We are thrilled to appoint Future&Co adhering to a complete pitch system. I experienced a quite precise plan of the sort of company I was on the lookout for. I am not a enthusiast of the archaic company/shopper partnership product and the good news is neither was Upcoming&Co. They desired to be ready to see the sizing of the chance in Dropshipzone and be as genuinely enthusiastic as we are about its probable for Aussie SMEs.

“They needed to mix that exhilaration with a greatest-in-class Website positioning strategy. In John Vlasakakis, Nick Grinberg and their crew of superstars, Subsequent&Co ticked all of our packing containers and will turn into valued customers of the staff as we share the ownership of escalating the Artiss and Dropshipzone models.”

Following&Co Co-founder, John Vlasakakis, explained: “We are thrilled to be doing the job with the New Purpose team, significantly at these an interesting time for their business. Their latest growth into the New Zealand industry is indicative of their innovative providing and means to supply actual solutions for SMEs by means of to perfectly-set up, massive-scale Australian makes. We will bring our skills in lookup and conversion optimisation and media approach to the following section of their expansion.”

Hustle Director, Edward Wormsley, who connects brand names with independent companies, explained: “Hustle ran a aggressive pitch course of action, and we ended up delighted at the enthusiasm and responses from all organizations concerned in the course of action. Up coming&Co was selected to be section of the pitch process offered their merit and deep encounter in Web optimization. We’re exceptionally content to have facilitated the thriving introduction to New Goal and we glance ahead to seeing the partnership improve.”

The New Purpose win follows Up coming&Co’s new acquire of the media and marketing account for Ahoy Club, the Malouf-owned worldwide super yacht constitution business.

Source: Third Avenue Consulting