Retail Leaders Reveal Technology Priorities, Potential and Challenges for Omnichannel Stores of the Future | PR Newswire

ZURICH, June 28, 2022 /PRNewswire/ — Scandit, the chief in good details seize, has unveiled analysis revealing how engineering will transform the encounter of purchaser, staff and retail outlet functions ordeals in the up coming two years. Scandit surveyed retail leaders throughout Europe and uncovered that far more than fifty percent (51%) feel the primary role of the bodily shop will be an on line-offline hybrid, with 64% citing difficulties in differentiating them selves from their level of competition as the largest barrier to providing this working experience. 

The retail leaders, representing the largest grocery, Diy, sporting activities and shopper electronics manufacturers in the area, see store operations know-how as important to reaching their business goals. 41% mentioned that know-how is shifting in the direction of bettering the consumer expertise, although 36% feel the main potential of retail store operations technology lies in blending on the internet and offline ordeals together.  

The analysis also highlighted the potential challenges that come along with the implementation of technologies into retail store functions. 68% cited integration with current systems as their largest concern. The encounter retailer associates have with engineering is also causing difficulties, with 48% noting this as their most significant obstacle and 45% struggling with out-of-day components.  

Samuel Mueller, CEO at Scandit, explained: “The exploration highlights the value of know-how to bridge the hole involving the electronic and actual physical worlds. It truly is important to provide keep associates with thoroughly purposeful and familiar technological know-how, enabling them to improve shop functions that assistance provide a seamless consumer working experience. If retail leaders can effectively prolong the on line encounter in-retail outlet, the differentiated providing that they wish can be obtained.” 

Worries throughout differentiation, connecting with prospects and integrating programs

The most significant problem for those surveyed is how to build a differentiated practical experience, with 50 % of all respondents aiming to produce or strengthen the human-to-human connection. Understandably, the personalized touch concerning personnel and shoppers is viewed as critical by 100% of leaders with a sales emphasis.

Some have various sights as to the future of the physical retail retail store, with 18% of all respondents believing the upcoming of the bodily retail store will entirely be an interactive, brand name knowledge hub, supporting an e-commerce presence. A minority of 8% believe that store operations technology is evolving to using drones and robots, although 31% believe that that these automated tools will sooner or later grow to be the most essential know-how in satisfying omnichannel tasks. 

However, the knowledge details to complications in building these meaningful connections. Respondents rank retail store affiliate schooling (39%) within just their major five difficulties in general. It really is distinct that by furnishing much better assistance and instruction for their staff members to interact extra correctly with customers, retail leaders can generate much better purchaser interactions with extremely engaged and completely educated team — 89% consider this significant or incredibly significant in the store of the foreseeable future.

Engineering that is conveniently built-in, these as wise facts capture-powered apps on intelligent products alternatively than expensive and cumbersome solitary-intent scanners, help retailer associates to obtain numerous objectives. They can access real-time knowledge, assist significant retail operations, like stock administration, as effectively as deliver client-experiencing tasks like clienteling or mPOS. As intelligent products are familiar and quick to use, new recruits can be onboarded and established to get the job done simply. 

The study suggests that stores need to upscale their technology with a obvious need to make improvements to consumer knowledge and provide accurate omnichannel shopping. More than 50 percent (52%) see controlling and updating legacy know-how techniques as essential to accomplishing this purpose. In addition, 39% of retail leaders point out that having far too numerous instruments to opt for from is one of the largest difficulties with present-day shop operations know-how.

Samuel Mueller added: “Fulfilling omnichannel jobs is very important, but retail leaders face troubles in deciding on the appropriate equipment. It seems quite a few have been struck with ‘paralysis by analysis’, not able to select the correct resources and know-how thanks to the frustrating number available. Retailers evidently have a want for revolutionary technologies that integrates easily into present engineering and applications.”

The retail leaders comprehensive which significant operational jobs essential the most technological guidance: taking care of stock is cited by 57% as the major problem, though 53% struggle with shelf management. 49% also want help with clienteling, and 36% need support with buy selecting. 

Productive use of data, solitary unit procedures

The need to have to boost keep functions engineering is clear from the research, as 63% of retail leaders believe info administration devices will be essential for fulfilling omnichannel responsibilities. If leaders can combine information management devices, they can faucet into precious info, getting actual-time visibility of offline and on the internet stock, and other critical retail operations like shelf management and value examining. 

50 % of respondents (49.5%) believe multi-goal products will power omnichannel procedures. When requested what they felt had been the principal benefits of equipping retail store associates with smartphones and sensible products at scale, 63% cited their use for a wide variety of duties (one product procedures). Around half (55.5%) stated affordability and scalability had been choosing variables. With one units and the suitable supporting engineering, retail associates can be geared up with very important buyer and inventory data, allowing for them to supply a seamless customer practical experience that benefits in improved loyalty and bigger revenue. 

About the survey

Scandit surveyed 111 retail leaders from leading retail brands throughout Europe concerning December 2021 and February 2022. C-amount executives and directors in IT, functions, gross sales, and innovation from the major retailers in grocery, Diy and dwelling improvement, reward stores, sports/interest retailers and customer electronics shops presented insights into how and exactly where technologies will adjust the facial area of retailer functions more than the future 12-24 months.

About Scandit 

Scandit is the leader in good information capture giving superpowers to employees, prospects and corporations by delivering actionable insights and automating close-to-stop processes. Our Sensible Facts Capture system allows clever products, such as smartphones, drones, digital eyewear and robots to interact with physical g
oods by capturing info from barcodes, textual content, IDs and objects with unmatched pace, accuracy and intelligence.

Scandit precisely scans up to 3x speedier than focused scanners in complicated light-weight or at angles, on damaged labels, throughout numerous codes on any intelligent gadget. We enable innovation that delivers major price tag discounts, increases personnel retention and consumer loyalty. Scandit companions with buyers at every single step with trials, remedy structure, integration and purchaser achievement support included.

Check out scandit.com to discover why market leaders throughout retail, transportation and logistics, health care and manufacturing like Instacart, Levi Strauss & Co., Sephora, NHS and FedEx belief us.

Editorial Contacts 

LEWIS United kingdom for Scandit 

[email protected] 

+44 207 802 2626 

 

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Resource Scandit